summary
Entrepreneur turned AI researcher specializing in Large Language Model behavior patterns and Generative Engine Optimization (GEO).Investing in early-stage generative AI ventures by understanding how AI discovers, interprets, and recommends content in the age of ChatGPT, Claude, and Perplexity. Explore my LLM research on GitHubPreviously (2014-2024)• Founder of Inclov, the world's first matchmaking platform for people with disabilities.
• Founding Member & Product Strategy Lead, Jupiter Money
• Product Strategy Consultant, The Yoga Institute, Nispand Wellness App
entrepreneurship (2014-2023)
Co-founded Inclov, the world's first matchmaking app for people with disabilities
Served 100,000+ users across India
Won UN Top 50 Global Innovative Practices, featured in Forbes, BBC, The Guardian
I was also a founding member of Jupiter , the neo-banking startup and led the product strategy and growth for the company in its early days.
Due to my work at Inclov, I received a special invitation to meet with Hon'ble Prime Minister Shri Narendra Modi and his cabinet including the late Shri. Arun Jaitely and late Shri. Sushma Swaraj. This was an important moment because I was able to provide value to the society in deeply profound ways which has been rare and unusual for me.
research and investments (2025)
Studying how Large Language Models discover and prioritize content
Developing non-technical frameworks for understanding AI behavior
Pioneer in Generative Engine: Optimization (GEO) and Answer Engine Optimization (AEO)
Publishing research on GitHub and The Third Frontier newsletter
investments
Accacia: decarbonising real estate with climate-grade products and carbon intelligence. read B capital note on the investment
Exponent Energy: 15-minute rapid charge for EVs (funded by Hero Group post my investment)
Metastable Materials: lithium-ion battery recycling (entered sequoia surge program, at 8x multiple)
Biddano: healthcare supply chain platform that provides a simplified order management technology for chemists and hospitals.
Llama: exited in 2025
Styleuai: image gen-ai to create model-ready product visuals, boost SEO and launch new inventory faster. my research notes
Stealth: generative engine optimisation (GEO/AEO) for brand discovery in ChatGPT and other popular LLMs. my research notes
areas of investment/interest
Generative AI Applications: Image, text, and video generation tools
AI Infrastructure: Tools for AI visibility, monitoring, and optimization
Model Behavior Solutions: Platforms addressing the interpretability gap
AI-Native Interfaces: New ways humans interact with AI systems
Investment Range: $5,000 - $10,000 per venture
what I bring to the table
Deep understanding of LLM behavior patterns
Practical insights from weekly model behavior experimentation and AI research
Product strategy, UI/UX expertise (+ extended team, hiring support if needed)
writing @ The Third Frontier (AI's impact on human experience)
Through my writing on Substack, I examine AI companions and human loneliness, search algorithms and collective memory, interface design and behaviour change. Everything is always from a place of genuine curiosity about what's actually happening to us. Nothing performative, nobody worth impressing.
Move 37: AlphaGo, my next move and why AI research is so important right now
The mystery of artificial minds: On intuition, consciousness and the billion-parameter mystery we can't cracky
What octopuses, bees, and AI teach us about awareness? primatology question
my favourite AI writers on the internet
LLM model behavior research
Research Overview:I study how Large Language Models behave, interact, and discover information from a non-technical perspective, bridging the gap between AI capabilities and practical business applications.Key Research Areas:1. The Interpretability Gap• Documenting the unpredictability of LLM responses
• Mapping behavioral patterns across ChatGPT, Claude, Perplexity, and Gemini
• Understanding why the same query yields different results2. Generative Engine Optimization (GEO)• How LLMs process and rank content differently than traditional search
• Citation patterns and source preferences by model
• Content structure optimization for AI comprehension3. Model-Specific Behavior Patterns• ChatGPT: Preference for structured lists and actionable content
• Claude: Emphasis on reasoning, evidence, and academic sources
• Perplexity: Real-time web synthesis and source diversity
• Gemini: Authority signals and factual accuracy focus
Current Experiments:• Daily testing of brand visibility across LLMs
• Citation landscape mapping
• Content density impact on AI responses
• Multi-modal content optimization (text, image, voice)Research Resources:• GitHub Research Repository
• The Third Frontier Newsletter
• Experiment Logbook
media
books and podcasts
tv and keynotes
fellowships
AIYD Fellow • Visit
INK Fellow • Visit
Zero Project • Keynote Speaker and Award Winner
Rajeev Circle Fellow (MJF) • Visit
personal life
As an introvert with limited social life, I spend disproportionate time of my day exploring one of the many rabbit roles, meditating or reading books.
I love sushi and good coffee
Due to my 900+ hours yoga-meditation training from The Yoga Institute and 1000 hours of yoga therapy practice from Kaivalyadham Yoga Institute, I also teach yoga to a few selected students on the weekends
I write meditations; a personal newsletter that serves as a web-based diary exploring the depths of shared human experience.
Living between Bombay and Bangalore, India
contact
"It has been decided that all books are the work of a single author who is timeless and anonymous."
- Tlön, Uqbar, Orbis Tertius, Jorge Luis Borges